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Butlaroo

Built for catering

The platform behind the biggest catering operations.

Seat-delivery QR for stadiums, kitchen orchestration for festival mega-restaurants, and zero-config POS that scales on any device. Mobile-ready with 4G, 5G and satellite, so the operation runs the moment the kit lands on site.

A stadium hospitality kitchen during a match, with caterers running orders to business seats from a Butlaroo handheld.

Trusted by the world's leading hospitality brands

  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

Why caterers run on Butlaroo

From one truck to a stadium, one platform paces it all.

Eight hundred and fifty business guests at the Philips Stadium order a drink from their seat between kickoff and the half-time whistle. A Carrefour mega-restaurant sends thousands of plates an hour out of a pop-up kitchen. A food-truck fleet keeps a single menu, a single payments account and a single kitchen display across eight trucks. The same platform paces all of it.

Butlaroo is built for catering at scale. The crew rolls in, plugs in, and the kit reports green: 5G primary, 4G backup, LEO satellite as the third path. Tablets, smartphones and handhelds join the operation in seconds, with zero config. The kitchen sees one stream of tickets, the platform paces each station, and the data sits on the dashboard before the last guest leaves.

Four things change when catering runs on Butlaroo.

  • 01

    A track record at the venues that set the bar.

    Seat-delivery QR powering hospitality at PSV's Philips Stadium and the Johan Cruijff ArenA, with a unique QR code on every seat. Kitchen and ordering orchestration at Carrefour's mega-restaurant events, where thousands of guests an hour move through one operation. Butlaroo is already running where catering teams are asked to perform at their best.

    Powering operations at

    Live
    Philips Stadium850 business seats
    PSV · EindhovenSeat-delivery QR
    Johan Cruijff ArenA54K capacity
    AmsterdamPer-seat QR
    Carrefour event catering2K+ guests / hour
    Festival mega-restaurantPOS + kitchen
    Stadiums · Arenas · CateringOne platform
  • 02

    Enterprise-grade reliability, on or off the grid.

    Every Butlaroo terminal runs on a multi-carrier mobile uplink with a LEO satellite link as the third path. Failover happens in under a second, so a dropped tower at peak does not cost the operation a single basket. The kit lands on site, plugs in, and reports green within seconds.

    Deployment kit · Online

    99.99%
    5G · PrimaryOnline
    Multi-carrier mobile
    4G · BackupOnline
    Auto-failover
    LEO satelliteOnline
    Off-grid · always-on
    Failover · 100msBattery · 96%
  • 03

    QR and POS that scale on any device, with zero config.

    Tablets, smartphones, handhelds, kiosks: Butlaroo runs on what you bring. Extra devices join the operation in seconds, without provisioning or per-device setup. Open a new station mid-service and it is live before the next ticket lands.

    Device pool · Venue 04

    0506devices
    Tablet 01POS · Bar
    Tablet 02POS · Counter
    Phone 03QR · Floor
    Handheld 04POS · Lane
    Kiosk 05Self-order
    Add deviceLive in seconds
    Tablet · Phone · Kiosk · HandheldZero config
  • 04

    Built for large catering operations and food-truck fleets.

    One stadium hospitality kitchen, one festival mega-restaurant, eight food trucks on tour and a corporate cafeteria, all on the same platform. The kitchen sees one stream of tickets, every operator is paid directly through Butlaroo Pay, and the team manages it from one dashboard.

    Catering footprint · Live

    04 sites
    Stadium hospitality46/min
    850 seats · QR
    Festival mega-restaurant72/min
    Pop-up · 06 stations
    Food-truck fleet34/min
    08 trucks · One menu
    Corporate cafeteria28/min
    Daily lunch · 1.2K
    One platform · Every site180 orders / min
Lars Kouwenberg, Philips Stadium

From a stadium catering operation running on Butlaroo

With Butlaroo, we elevate hospitality before, during, and after the game to a higher level.
Lars Kouwenberg
Philips Stadium
Read the full story

Everything we offer.

Same platform, every surface a caterer needs: QR, POS, handhelds, kiosks, kitchen display, payments, loyalty and the AI menu on top.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →

Questions catering teams ask.

  • Where has Butlaroo been used at catering scale?

    PSV's Philips Stadium runs Butlaroo for in-seat ordering across more than eight hundred business seats, with a unique QR code on every seat. The Johan Cruijff ArenA uses the same setup for stadium-scale ordering. Carrefour's mega-restaurant events run Butlaroo for kitchen orchestration and POS at the line, with thousands of guests an hour moving through one operation.

  • How long does rollout take for a catering operation?

    Most catering operations are live on Butlaroo inside two to four weeks. We start with one venue or one event, stabilise it on a soft launch, then replicate the setup across the rest of the footprint. There is no onboarding fee.

  • How does the kit handle a venue with poor connectivity?

    Every terminal uses a dual-SIM mobile uplink across two carriers, with a LEO satellite link as a third path. Failover between carriers happens automatically in under a second. Baskets, payments and kitchen tickets all work offline-first and sync the moment a path returns.

  • Can we add tablets or handhelds during a service?

    Yes. Tablets, smartphones, handhelds and kiosks join the operation in seconds, with no per-device setup. A new station opened at half time is live before the next ticket lands.

  • How does a food-truck fleet share one platform?

    Each truck keeps its own menu, branding and payouts inside the same Butlaroo account. Butlaroo Pay settles each basket as one transaction and routes the share to the right account based on what was sold. A travelling fleet shares a kitchen display, a payments rail and a single dashboard.

See what Butlaroo could mean for your next catering operation.

Guests
15M+
Venues
5K+
Orders
100M+