Built for theme parks
Shorter queues, longer rides, more spent on park.
Self-service kiosks at every f&b outlet, QR at the seated restaurants, merchandise through the park app, and popup QR or POS that drops in for a parade day or a seasonal weekend. One platform, one menu, one payments rail.
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Why theme parks are different
Many outlets, one wristband, one window per day.
Twenty thousand guests on the gate. Eight f&b outlets ringing the central plaza. Two seated restaurants where families want to sit down after the wet ride. A merch wall by the exit that has to sell the hat before the photo. A popup grill that only opens on parade days, with two card terminals in a flight case. The same park, the same crew, and a day that resets the moment the gate opens tomorrow.
Butlaroo runs all of it on one platform. Kiosks clear the lunch peak in parallel, QR runs the seated restaurants from the table, the park app sells merch alongside the F&B basket, and a popup pour-point spins up in minutes for parade day. Every spend lands on the same payments rail and on the same dashboard before the park clears.
Four things change when a theme park runs on Butlaroo.
- 01
Self-service kiosks at every f&b outlet.
Guests order at the kiosk, pay at the kiosk and pick up at the counter. The lunch peak clears in parallel instead of stacking behind one register. Allergens, upsells and language switching are built in, so the line moves on the average order, not the slowest one. The kitchen sees one paced ticket stream across every outlet.
Outlet · Plaza grill
06 lanes liveLane 01OrderingLane 02OrderingLane 03OrderingLane 04OrderingLane 05OrderingLane 06OrderingParallel checkoutAvg · 47 sec per basket - 02
QR at the seated restaurants.
One QR per table in the table-service restaurants opens the full menu in the guest's own language. The next round, the dessert and the second basket of fries get ordered from the chair. The floor team stops walking laps to the POS and runs food. The kitchen sees a clean ticket and the wait between course and refill drops to minutes.
Lakeside grill · Table 14
QRPlaza burger · Fries$ 16Kids meal · Juice$ 9Soft serve · Two scoops$ 6Plush mascot for the kids+ $ 14Charge · Wristband W-44102On park - 03
Sell merch through the Butlaroo app.
The park app lists rides, show times and the menu next to a merch catalogue. Plush, hats and ride photos sit in the same basket as the lunch order, with collection at the gate or delivery to the hotel room. Guests who skip the exit shop still buy the hat, and the merch margin shows up on the same dashboard as f&b.
Park app · Today at the park
03 in basketF&BMerchPhotosPlaza burger · Combo$ 16Mascot plush · Medium$ 24Ride photo · Cyclone$ 12One basket · One tapSubtotal · $ 52 - 04
Popup QR and POS for parade days.
A grill on the parade route, a beer truck behind the main stage, a churro cart for the seasonal weekend. Print a QR poster, drop a Butlaroo POS on the counter, and the popup is taking orders in minutes. Same menu logic, same payments rail, same dashboard. Tear it down when the season closes, the data stays.
Popup · Parade route grill
OfflineLiveMenuPendingReadyParade route grillPaymentsPendingReadyCards, Apple, GoogleKitchenPendingReadyStation routing liveSame payments railLive in 04:12
What you'll roll out on day one.
Four pieces of the platform that do the heavy lifting across a theme park: kiosks at the outlets, QR at the seated restaurants, web ordering through the park app, and Butlaroo POS for every popup.
Self-Order Kiosk
Drop kiosks into every f&b outlet, the merch shop and the seasonal popup. The lunch peak clears in parallel without adding staff at the counter.
Learn moreQR Ordering
One QR per table in the seated restaurants and lounge bars. Drinks, sides and desserts ordered from the chair, charged to the wristband or the card.
Learn moreWeb Ordering
A branded park app for food, merch and ride photos. Guests order from the queue, collect at the gate or have it delivered to the resort room.
Learn moreButlaroo POS
Handhelds and counter terminals for popups, parade-day bars and seasonal grills. Same menu, same prices, same payouts as every other surface on park.
Learn more
From a leisure venue running on Butlaroo
“Through Butlaroo, we can offer all our guests a customized package, thereby catering to every possible desire without administrative challenges.”
Everything we offer.
Same platform, every surface on park: kiosk, QR, web, POS, kitchen display, payments, loyalty and the AI menu on top.
Questions theme park operators ask.
How long does rollout take across the park?
Most theme parks are live in four to eight weeks. We start with one outlet, usually a kiosk pilot at the busiest counter, stabilise it across a single high-attendance weekend, then replicate the same setup across the rest of the midway. Merch in the app, seated-restaurant QR and popup POS layer in once the kiosk flow is solid. There is no onboarding fee.
How do kiosks fit at an outlet that already has staff at the POS?
Most parks run kiosks alongside the existing POS rather than replacing it. The POS keeps cash, vouchers and accessibility orders. Kiosks absorb the card-paying lunch peak in parallel, with three to six lanes in the same footprint as one register. The same menu, the same kitchen ticket and the same loyalty rules apply across both surfaces.
Can guests buy merchandise through the same app as food and drink?
Yes. The park app carries a merch catalogue alongside the f&b menu. Plush, hats, ride photos and resort extras sit in the same basket, paid in one transaction. Fulfilment options are pickup at the gate, locker, or delivery to the resort room. Merch and f&b margins land on the same dashboard.
How quickly can a popup outlet start trading on a parade day?
Minutes. A Butlaroo POS or a printed QR poster turns any flight case into an outlet. The menu, prices, payments rail and kitchen routing come from the platform, so no per-device setup is needed on the day. When the season closes, you tear the popup down and the sales sit on the same dashboard as the rest of the park.
Do we keep our existing kiosk shells, terminals and POS?
Usually yes. Butlaroo runs on any kiosk shell, tablet or mini-PC, integrates with the leading card terminals (Adyen, Stripe, SumUp and twenty more), and plugs into your existing ticketing and resort systems rather than replacing them.
See what Butlaroo could mean for your theme park.
- Guests
- 15M+
- Venues
- 5K+
- Orders
- 100M+