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Butlaroo

Built for holiday parks

From the cottage to the restaurant, one platform.

Cottage delivery, restaurant QR, and pre-ordered breakfast trays and supermarket boxes, all paced by the same kitchen, all charged to the booking. The on-park spend climbs without a single new screen in the kitchen.

A holiday park terrace at golden hour, with a Butlaroo-powered ordering point set up next to the bar.

Trusted by the world's leading hospitality brands

  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

Why holiday parks are different

A park is many venues, and one address.

Cottage 42 wants pizzas at the door. Table 14 in the on-park restaurant is ready for the main. The supermarket has a basket of groceries pre-ordered for collection at five. Breakfast trays for thirty cottages need to land at eight tomorrow morning. The same kitchen, the same team, and a guest who never wants to leave their porch.

Butlaroo runs all of it on one platform. The web app delivers food to the cottage door, the QR runs the on-park restaurant, and click & collect schedules the supermarket and breakfast orders against the day. Every spend posts straight to the booking, so the bill at check-out is one line, not seven.

Three things change when a holiday park runs on Butlaroo.

  • 01

    Deliver to the cottage door.

    Guests order from their porch with a tap. Orders feed the same kitchen queue as the restaurant, the route to the cottage is paced against the bake, and the driver leaves with the right basket for the right address. Friday-night pizzas and Saturday-morning coffees land hot, on time, without a single phone call.

    Cottage delivery · Live

    03 on route
    Cottage 12Out · 6 minDelivered
    Family pizza · Drinks
    Cottage 27Out · 12 minDelivered
    Burgers · Kids menu
    Cottage 42Out · 18 minDelivered
    Salads · Ice cream
    Routes · Paced by kitchenAvg · 11 min door-to-door
  • 02

    QR ordering at the on-park restaurant.

    One QR per table opens the full menu in the guest's own language. The next round and the dessert get ordered from the chair, the kitchen sees a clean ticket, and the bill goes to the booking with one tap. The floor team stops walking laps to the POS and starts running food.

    Park restaurant · Table 14

    QR
    Wood-fired margherita$ 14
    Garden salad · Halloumi$ 11
    House wine · 50cl$ 16
    Add a sunset cocktail+ $ 8
    Charge · Booking #18271On stay
  • 03

    Pre-order breakfast and groceries against the stay.

    Breakfast trays for tomorrow morning. A supermarket box for collection at five. A dinner box for late check-in tonight. Guests schedule it from the booking confirmation, the kitchen sees the day before the day starts, and the dinner rush stops being the only time the team earns.

    Pre-orders · Cottage 42

    03 scheduled
    Groceries · PickupToday · 17:00
    Park supermarket
    Breakfast trayTomorrow · 08:00
    Delivered to door
    Dinner boxTomorrow · 19:30
    Delivered to door
    Paced by the kitchenNo dinner-rush spike
Anyssa van Dongen, Mooie Boules

From a leisure venue running on Butlaroo

Through Butlaroo, we can offer all our guests a customized package, thereby catering to every possible desire without administrative challenges.
Anyssa van Dongen
Mooie Boules
Read the full story

Everything we offer.

Same platform, every channel: QR, web, kiosk, POS, click & collect, kitchen display, payments, loyalty and the AI menu on top.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →

Questions holiday park operators ask.

  • How long does rollout take across the park?

    Most holiday parks are live in three to six weeks. We start with one channel (usually the on-park restaurant QR), stabilise it across a single season weekend, then layer in cottage delivery, click & collect for the supermarket, and breakfast pre-orders. No onboarding fee.

  • How does cottage delivery work in practice?

    Guests scan a QR on the porch or open the park's web app from their booking confirmation. Orders land in the same kitchen queue as the restaurant, with the cottage number and delivery window stamped on the ticket. The kitchen paces the bake against the route, so nothing rides cold and nothing backs up on the prep line.

  • Can guests pre-order breakfast and groceries before they arrive?

    Yes. The booking confirmation can carry a click & collect link to pre-order breakfast trays, supermarket boxes and ready meals against the stay. Guests pick a delivery or pickup window; the kitchen sees the day before the day starts and paces every batch.

  • How does charge-to-booking work?

    Every spend (restaurant QR, cottage delivery, supermarket pickup, breakfast tray) posts in real time against the guest's booking. At check-out, the bill is one line per channel rather than seven separate receipts. Where you run a certified PMS, the post lands on the right reservation automatically.

  • Do we keep our existing PMS, terminals and POS?

    Usually yes. Butlaroo runs on any tablet, mini-PC or kiosk shell, integrates with the leading card terminals (Adyen, Stripe, SumUp and twenty more), and plugs into your existing park management system rather than replacing it.

See what Butlaroo could mean for your holiday park.

Guests
15M+
Venues
5K+
Orders
100M+