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Butlaroo

Built for breweries & beer gardens

Every table self-orders, every tab settles on schedule.

Butlaroo is the ordering platform for breweries and beer gardens. Guests scan and order from every long table, tabs flip from open to direct-pay on a schedule you set, and the bar display orders pours across the taps. Per-zone rules let the terrace and the taproom run on different settings.

A bartender behind the taps of a craft brewery, with a Butlaroo POS workstation on the bar counter.

Trusted by the world's leading hospitality brands

  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

Why breweries & beer gardens are different

Volume is concentrated in a few hours, in a few zones.

On a warm Saturday a beer garden takes a thousand orders in a four-hour window. Drinks-led venues run more open tabs than restaurants, more parallel orders per table, and a higher share of walked checks at last orders. The terrace, taproom and festival annex each have different staff ratios, payment habits and peak hours.

Butlaroo handles those constraints directly. QR at every table lets a group of eight scan and order in parallel, so capacity isn't bounded by floor staff. Tabs run open during quiet service and flip to direct-pay automatically at the time you set, so late rounds are paid before they're served. The bar display orders pours by tap to balance lager and IPA, and each zone runs on its own payment rule, tab cap and schedule.

What Butlaroo does in a brewery or beer garden.

  • 01

    Parallel ordering at every long table.

    QR ordering at every bench turns each table into its own order point. A group of eight can scan and order in parallel without waiting for a server, and tickets reach the bar display the moment the basket closes. Throughput scales with seats, not staff count.

    Current setup

    120orders / hour

    With Butlaroo

    240orders / hour
  • 02

    Higher average tab from in-basket upsells.

    The basket shows the next round, a snack platter and side options at checkout, in the guest's language. Visual menus and modifier prompts surface the upsell at the moment of payment instead of relying on a busy bartender. Operators report consistent tab lifts inside the first month.

    Current setup

    £20.00

    Average ticket

    With Butlaroo

    +18%

    £23.60

    Average ticket

  • 03

    Free staff for pouring and turning kegs.

    With QR taking the orders, your team pours, changes kegs and clears tables instead of running to the bar to take rounds. Butlaroo handhelds let staff order and accept card payment anywhere in the garden, so a single server can hold a section without walking laps.

    Current setup

    Staff on floor5
    Guests / hour60

    With Butlaroo

    Staff on floor3
    Guests / hour140
Built-inSchedule-based tabs · auto-flip

Open tabs by day. Direct-pay at set times.

Set the hours when tabs are open and when direct-pay kicks in. Butlaroo flips the payment rule automatically across every QR table and handheld at the scheduled time. Run open tabs during lunch service, flip to direct-pay at 19:00 so each round is paid before the next is poured, and set different rules for the terrace and the taproom. Per-table caps prompt the guest to settle before the tab can grow further.

  • Auto-flip on a schedule

    Set the hours for open tabs and direct-pay, per day of the week. Every QR table and handheld follows the rule from the moment the schedule rolls over. No manager keystroke required.

  • Different rules per zone

    Open tabs in the indoor taproom, direct-pay on the outdoor terrace, and a third rule for a festival annex. Each zone has its own payment rule, tab cap and schedule, all configured from one dashboard.

  • Per-table tab caps

    Set a per-guest or per-table tab cap. When a tab hits the limit, the QR prompts the guest to settle before the next round can be added, and handhelds block further charges. Walked checks drop without floor staff policing the room.

Today · 12:00 → 02:00

Auto-flip
· cap £40
Tabs open
Direct pay
Open tabs42
Flip at19:00
Walked0
Menne Bartlema, The Spot Beachclub

From a weather-driven, drinks-led venue running on Butlaroo

Seeing food makes you want to eat, so we spend a lot of time each season on the photos of our dishes in the app.
Menne Bartlema
The Spot Beachclub
Read the full story

Everything we offer.

One platform for kiosks, QR, POS, web, delivery marketplaces, kitchen display, payments, loyalty and the AI menu.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →

Brewery and beer-garden FAQ.

  • How long does rollout take?

    Two to four weeks. We map your floor plan (taproom, terrace, festival annex), import your menu, train the floor and bar team in one shift, and go live on a busy day. No onboarding fee. A second venue is replicated from the first in days.

  • Do we keep our existing card terminals, taps and POS hardware?

    In most cases, yes. Butlaroo runs on any tablet or mini-PC, integrates with Adyen, Stripe, SumUp and 20+ other card terminals, and works with most receipt printers and bar displays. Pour-counter integrations feed tap data into the same reporting. Hardware replacements are quoted separately and never required.

  • Can the platform handle 500 guests on the first sunny day?

    Yes. Butlaroo handles venues that take 1,000+ orders in a four-hour afternoon. The bar display orders pours across the taps to balance lager and IPA, and the schedule auto-flips to direct-pay at the time you set. The system is load-tested at festivals and stadiums during sold-out events.

  • What happens if WiFi drops mid-service?

    Handhelds and counter POS keep taking orders offline and sync as soon as the connection returns. Card terminals fall back to offline mode where the network allows, so direct-pay still settles in weak-signal areas. Guests see no difference, and no check is lost.

  • How do takeaway and click & collect orders reach the brewery?

    Growler refills from your click & collect site and food orders from Uber Eats and Just Eat Takeaway enter the same bar display queue as in-house tables. One menu, one queue, no separate screen behind the bar.

See what Butlaroo can do for your brewery or beer garden.

Users
15M+
Venues
5K+
Orders
100M+