Built for pizzerias
Every pizza on time, from every channel.
Butlaroo is the ordering platform for pizzerias. It schedules tickets to the oven by each pizza's bake time, and merges dine-in, click & collect, Uber Eats and Just Eat into one kitchen queue. Tickets show toppings on the pizza, so half-and-half, gluten-free and no-olive orders go out right the first time.
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Why pizzerias are different
Bake times differ by pizza and by oven.
A Neapolitan margherita bakes in 90 seconds on a stone deck. A New York pie takes 12 minutes. A conveyor takes four. When two tickets land at the same minute but bake for different times, pizzas back up on the prep counter. Tables wait. Delivery drivers leave with cold orders.
Butlaroo's kitchen display stores the bake time of every pizza on your menu and schedules tickets to land back-to-back on each deck. Dine-in, click & collect, Uber Eats and Just Eat feed the same queue, with no second screen in the kitchen. Tickets are rendered as a labelled pizza diagram, so the line cook reads half-and-halves, gluten-free bases and topping swaps at a glance.
What Butlaroo does in a pizzeria.
- 01
Schedule tickets to the oven by bake time.
Every pizza on your menu has a bake time set in the system. The kitchen display routes tickets to each oven so the next pizza enters the moment the previous one comes out. Per-pizza bake times, per-deck routing, and conveyor-aware pacing across stone, gas, electric, woodfired and multi-deck setups.
Oven rhythm · Stone deck
On timeMargheritaDeck 011:30ReadyDiavolaDeck 021:45ReadyQuattroDeck 032:00ReadyNext up · 02 queued - 02
One queue for dine-in, takeaway and delivery.
QR baskets, click & collect, Uber Eats and Just Eat land in the same kitchen queue. Each ticket is tagged with its channel and pickup time. No extra screen in the kitchen, no double entry, and a menu change propagates to every channel in seconds.
Every channel · One queue
1 kitchenQRDine-in QRC&CClick & CollectUEUber EatsJEJust EatUEDiavola01:30QRMargherita00:45C&CQuattroReady - 03
Toppings shown on the pizza, not in a list.
Each ticket is rendered as a labelled pizza diagram on the kitchen screen. Half-and-half, gluten-free bases and swap-mushrooms-for-rocket appear visually on the pie. Line cooks read at a glance, kitchen mistakes drop, and the driver leaves with the order the guest paid for.
Current setup
#1247 · 21:34
1x LG MARG
HALF/PEPP
HALF/MUSH
1x MD QUATTRO
GF BASE
NO OLIVES
XTRA BASIL
— end —
The line cook reads a wall
With Butlaroo
#1247Margherita · LGHalf · HalfGF baseNo olives+ basilPlate from the picture
What you'll roll out on day one.
Four modules that run the dining room, takeaway and delivery from one kitchen display.
QR Ordering
Guests scan, build their pizza and pay at the table. Half-and-half builder, modifiers in the guest's language, and a one-tap re-order for follow-up rounds.
Learn moreClick & Collect
Pickup orders from your own website. Each order is scheduled into the oven so the pizza is ready when the guest arrives.
Learn moreDelivery Marketplaces
Uber Eats, Just Eat Takeaway and Deliveroo feed the same kitchen queue as dine-in. One menu, one prep flow, no separate tablet.
Learn moreWorkstation (KDS)
The kitchen display. Per-pizza bake times, per-deck routing, conveyor-aware scheduling, and a labelled pizza diagram on every ticket.
Learn more
From a kitchen running on Butlaroo
“By using Butlaroo, I actually have more time for personal interaction with my guests.”
Everything we offer.
One platform for kiosks, QR, POS, web, delivery marketplaces, kitchen display, payments, loyalty and the AI menu.
Pizzeria FAQ.
How long does rollout take?
Two to four weeks. We import your menu, set the bake time for each pizza, train the floor and the line in one shift, and go live on a busy night. No onboarding fee. A second venue is replicated from the first in days.
Does the kitchen display handle our oven setup?
Yes. Set a bake time for each pizza and route it to a specific deck or conveyor lane. The same pacing logic works across stone, gas and electric decks, conveyors and woodfired ovens. Half-and-halves and gluten-free bases appear as a labelled diagram on the screen.
How do delivery marketplace orders reach the kitchen?
Uber Eats, Just Eat Takeaway and Deliveroo orders enter the same Workstation queue as dine-in and click & collect, with the courier pickup time stamped on the ticket. One menu, one queue, no separate tablet. Price changes in your dine-in menu propagate to every channel in seconds.
Can the platform handle a sold-out Friday night?
Yes. Butlaroo handles venues that take 300+ orders in a two-hour window. Tickets are spread across the deck so the kitchen never works two ahead, and dine-in, click & collect and the marketplaces settle into the same rhythm. The system is load-tested at stadiums and food courts during sold-out events.
Do we keep our existing card terminals, POS and kitchen screens?
In most cases, yes. Butlaroo runs on any tablet or mini-PC, integrates with Adyen, Stripe, SumUp and 20+ other card terminals, and works with most receipt printers and kitchen displays. Hardware replacements are quoted separately and never required.