Butlaroo Loyalty
Points, rewards, and coupons that follow the guest across every Butlaroo channel. Configure bonuses, segment audiences, and skip the line for VIPs, all from a single dashboard.
Trusted by the world's leading hospitality brands
What you get
Points from QR, kiosk, POS, web, and click & collect all land in the same wallet. No app switch, no missed orders.
Redeem points for free items, line items, or full discounts. Right inside the order flow, on any channel.
Push coupons by segment: lapsed, VIP, birthday, off-peak. Single-use codes, scanned or auto-applied.
Bonus points on first order, signup, off-peak hours, specific products, or staff favourites. Stack rules as needed.
Priority lanes for top tiers. Their order jumps the kitchen queue, their pickup beats the rush.
Trigger emails, push notifications, and SMS on signup, win-back, birthday, or balance milestones. No separate tool to wire up.
A live list of every member: spend, last visit, top redeemed reward. Filter and export in two clicks.
Consent captured at signup. Members can export or delete their data without a support ticket.
Earn + spend
Points are one balance, not one per channel. Whether the guest scans a QR, taps a kiosk, or pays the bartender, the same wallet ticks up. Redemption works the same way: pick a reward, it applies at checkout, on whichever surface the guest is using.
Targeted coupons
Build a coupon, pick a segment, send it. Lapsed guests get a comeback offer, VIPs get an early-access drop, birthdays get the cake. Codes work everywhere Butlaroo runs: scanned at the kiosk, tapped in the QR flow, applied at the POS.
Skip the line
Top-tier members get a priority lane on every channel: kitchen prioritises their tickets, pickup shelves stage them first, kiosks open a VIP queue. The reward that feels biggest costs you nothing more than a setting.
Marketing + CRM
Automations fire on the events that matter: signup, second order, win-back window, balance milestones, birthdays. The member list keeps the full picture per member: lifetime value, last visit, segment, top redeemed reward. Filter the list in two clicks.
Customer story
“The knowledge that everyone can simply order via QR provides peace of mind for the staff and actually creates space for offering additional service.”
Configure the program once, run it across every channel. Turn on what you need today, layer in the rest as you grow.
1 € = 1 pt
€18.40 spent today
Set the rate per location or per channel.
Active bonuses
Signup, first order, off-peak, birthday, product-specific.
Buy 9, get 1 free
Buy nine, get one free. As many cards as you need.
Tier promotion
Bronze, Silver, Gold, custom. Auto-upgrade on spend or visits.
Member balances and redemptions sync to your POS in real time. No manual reconciliation.
All of them. QR ordering, self-order kiosk, Butlaroo POS, web ordering, click & collect, and delivery. Members earn and spend on every channel against the same balance.
Inline signup at any channel: scan QR, tap a kiosk, or check out on web. Phone number or email is enough. No separate app to install.
Yes. Exclude alcohol, exclude specific categories, set minimum baskets, cap daily redemptions per member, set per-location rules. Stack as needed.
When a top-tier member places an order, the Workstation routes their ticket ahead of the queue, the pickup shelf reserves a labelled spot, and the kiosk can open a dedicated lane at peak hours.
Yes. Single-use, expiry dates, redemption caps, per-member limits. You can also auto-apply for specific segments instead of sending a code.
No. Email, push, SMS, and in-app messages all fire from inside Butlaroo. If you already have a tool you love, exports and webhooks let you keep using it.
Consent captured at signup. Data stored in the EU. Members can export or delete their data from their wallet view, no support ticket required.
Pricing depends on your setup. See current rates and a quick estimate for your restaurant on our pricing page.
See pricingOne AI-powered restaurant OS to support all ordering channels & operations.
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