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Butlaroo

Built for hotels & resorts

Rooms, restaurant, mini market. One platform.

QR room service, 24/7 self-service mini markets with built-in age verification, and every spend posted straight to the folio in your PMS.

A resort terrace at dusk, with a Butlaroo self-service kiosk against the lobby's back wall.

Trusted by the world's leading hospitality brands

  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

Why hotels are different

A hotel is many venues, all open at once.

Room 412 wants towels and a sandwich. The lobby bar is closing. The mini market needs to keep selling through the night. The folio still has to balance in the morning.

Butlaroo runs all of it on one platform: in-room QR for food and amenities, unstaffed mini markets with built-in age verification, and certified room-charge into Oracle, Opera, Apaleo and Mews.

Three changes on day one.

  • 01

    QR room service for food and amenities.

    One QR per room opens your full in-room menu. Food, drinks, towels, toiletries land in the same basket, in the guest's language, charged to the folio.

    In-room QR · Room 412

    24/7
    FoodAmenities· · ·
    Club sandwich$ 14
    Caesar salad$ 12
    Sparkling water · 50cl$ 4
    Extra towel setFree
    Toiletry kitFree
    Slippers · Size 42$ 6
    Charge · Room 412Folio
  • 02

    Unstaffed mini markets, 24/7.

    A self-service kiosk in the lobby or the gym corridor sells around the clock. Smart age verification handles beer, wine and spirits at the kiosk itself, so no staff member needs to be there.

    A Butlaroo self-service mini-market kiosk at a Novotel hotel.
  • 03

    Certified room-charge into your PMS.

    Oracle Hospitality. Every order posts to the right folio with the right room, revenue centre and VAT split, in real time.

    See all integrations

    Charge · Order to folio

    Certified
    01Butlaroo basketRoom 412 · $ 38
    02
    Certified PMS bridge
    Oracle Hospitality
    03Room folio updatedPosted · $ 38
    Two-way · Real time< 1 second
OptionalKitchen outsourcing

Outsource your kitchen.

Combine multiple neighbouring restaurants into one menu under your own branding. Guests place one order and pay once. Butlaroo Pay splits the payment across every kitchen automatically, with your fee withheld at the source.

  • Multiple kitchens, one menu, your branding

    Onboard any number of neighbouring restaurants and add their offerings to your menu. Guests browse one menu in your branding; you decide who gets featured.

  • One order, one payment. We split it

    Multiple kitchens, one basket, a single payment. Butlaroo Pay settles the transaction and splits the revenue to each partner kitchen automatically.

  • Keep the basket, keep the fee

    Your fee is auto-withheld at the source on every order. No more revenue lost to third-party delivery apps like Uber Eats or Deliveroo.

Outsource your kitchen: partner restaurants combined under one menu, one order and one payment.
John Griffioen, Beachclub Aloha

From a destination venue running on Butlaroo

For me, it's a no-brainer to use Butlaroo if the alternative is having to partially or fully close your terrace.
John Griffioen
Beachclub Aloha
Read the full story

Everything we offer.

Same platform, every channel: kiosk, QR, POS, web, delivery marketplaces, kitchen display, payments, loyalty and the AI menu on top.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →

Questions hotel operators ask.

  • How long does rollout take?

    Most hotels are live in three to six weeks. We start on one floor or wing, train the team in a single shift, and roll out from there. No onboarding fee.

  • Which PMS platforms are certified?

    Oracle Hospitality (Opera and Symphony), Opera Cloud, Apaleo and Mews, with more added on an ongoing basis. If yours isn't on the list, we quote a bespoke bridge as part of the rollout.

  • How does the age check at the kiosk work?

    If a basket contains alcohol, the kiosk prompts for a passport, ID card or driver licence and clears the date of birth in seconds. Where required, staff can be paged for a manual check.

  • How does kitchen outsourcing work?

    Partner restaurants live inside your menu with their own hours and prep times. The basket settles as one payment, your fee is withheld at the source, the guest sees your branding.

  • Do we keep our existing PMS, terminals and POS?

    Usually yes. Butlaroo runs on any tablet, mini-PC or kiosk shell, integrates with the major card terminals, and plugs into an existing POS or kitchen display rather than replacing it.

See what Butlaroo could mean for your hotel or resort.

Guests
15M+
Venues
5K+
Orders
100M+