Who drives the orders?

Your own drivers. You hire them, you set the schedule, you control the experience. Pay them per hour or per delivery, whichever model works for you.

Can I add an on-demand fleet later?

Yes. Once you're live with your own drivers, you can add a fleet partner like Stuart or Wolt Drive for peak times or out-of-zone deliveries. You only pay the fleet for the rides themselves, never a percentage on the food.

How is this 0% commission?

Customers order on your own brand, on your own domain, with no third party in between. You pay Butlaroo a flat per-location subscription plus a small fee per order. There's no percentage cut on the food itself.

Do drivers need special hardware?

No. The driver app runs on any modern Android or iOS phone. Routes, addresses, and proof-of-delivery all live in the app.

How do delivery zones work?

Per-postcode or radius-based zones with their own pricing, minimum orders, and prep buffers. Different zones can have different delivery fees and different hours.

Will it work with my POS?

Live integrations with Oracle Micros, Lightspeed, Untill, Trivec, Vectron and 20+ EU systems. Delivery orders flow into the POS as if they were placed at the counter. If yours is missing, we'll add it.

Which payment methods are supported?

Apple Pay, Google Pay, every major card, iDEAL, Bancontact, and tipping. Settled overnight, reconciled in your POS reports.

Can it route to the nearest venue?

Yes. Multi-location operators get postcode routing, per-venue menus, prep times, delivery zones and hours.

Can I match my brand?

Logo, colors, fonts, photography. Each venue can run its own theme, even within the same group.

Pricing depends on your setup. See current rates and a quick estimate for your restaurant on our pricing page.

Delivery

Deliver yourself. Keep what's yours..

Name: Direct delivery for restaurants
Brand: Butlaroo

Run delivery with your own team, from your own brand. Your drivers, your customers, your data. A direct channel you control, not one that depends on a marketplace ranking.

Book a demo

Stack & Co.

Order #4291

On the way

Arriving in 12 min

12:45

Self-delivered

Herengracht 248, Amsterdam

Trusted by the world's leading hospitality brands

How it works

From tap to doorstep, in five steps.

order.brand.com
TrattoriaOrder
Order now
Guest orders from your branded site.
Reachable from your domain, Google profile, or socials. Mobile-first, fast, no app to download.
Hoofdstraat 12
✓
Delivery slot
18:30
18:45
19:00
Builds the order, picks a delivery slot.
Visual menu, modifiers, dietary filters. Address validation and zone check happen live.
Payment
€31
Pay
Card
iDEAL
✓Paid · prepaid
Pays online with Apple Pay, card, iDEAL.
Prepaid orders. No-shows can't burn ingredients. Receipt by email or SMS.
Kitchen#4821
DriverMark
Kitchen fires, driver gets the route.
Your driver sees the order on their phone the moment it's ready. Pickup, route, address, customer name.
Status
ETA 18:42
Preparing
On the way
✓Delivered
Hot food arrives at the door.
Customer gets live status updates. Driver marks delivered. Order closes in your POS.

Direct delivery

Your team, your customers, your channel.

With self-delivery you handle dispatch, pickup, and drop-off. The trade is worth it. The channel is yours to build, the customer is yours to keep, and the basket arrives in your account, not someone else's.

Run byYour team

Commission0%

Of the basket100%

01
Your customer relationship
Every email, name, and order history sits in your account. Build loyalty, run campaigns, own the relationship end to end.
02
Your brand on the bag
Logo, colors, photography, voice. Guests order from you, the bag arrives from you, and they remember you.
03
100% of the basket
No percentage cut on the food. Pay your drivers (per hour or per delivery) and a flat Butlaroo fee. The rest is yours.
04
A direct channel
Your domain, Google profile, Instagram bio, and printed flyers all route guests straight to your kitchen. You set the menu, the pacing, the offers.

Customer story

“I no longer waste any time taking orders and handling payments, allowing me to focus entirely on the most important thing: maximizing revenue during peak demand.”

Lisheng Jiang

Snackcenter Eindhoven

Don't want to deliver yourself?

Explore one of our integrations, including Uber Eats and Just Eat Takeaway.

See delivery marketplaces

POS integration

Use your POS, or use ours.

Delivery doesn't ask you to swap out your POS. Keep the POS you already trust, or move to Butlaroo POS for an all-in-one platform. Either path, every order lands in one place.

Plug & play

Plug into your existing POS

Tickets, menus, modifiers, and unavailable items sync both ways with the POS your team already knows. Zero retraining, zero downtime.

Two-way sync of menu, stock, prices
Tickets land in the POS, not a parallel screen
Reporting stays in your POS reports
Live with Oracle Micros, Lightspeed, Untill, Trivec, Vectron and 20+ EU POS

Live with

See all POS integrations

All-in-one

The All-in-one Butlaroo POS

One platform for dine-in, takeaway, click & collect, delivery, kiosk, and QR. One menu to edit. One dashboard to read.

Built natively, no delay between channels
One menu across every channel
Unified analytics across orders and channels
Includes Butlaroo Pay, Workstation KDS, and Stories

Discover Butlaroo POS

Every detail, dialed in.

Four areas, sixteen features. Switch on what you need today, layer in the rest as you grow.

€12
€14
€16
€18
Photo-led menu
Big tiles, live prices, real photography. The hungry guest on the sofa scrolls, the basket grows on its own.
Menu language
HelloBonjourHalloHolaCiaoこんにちは
In the guest's language
Auto-translates the menu to the language on the phone. Tourists in town, expats at home, locals in theirs.
Filter
VegVeganGFHalal
Dietary filters
Vegan, vegetarian, gluten-free, halal. One tap hides everything that doesn't fit. The party of six picks faster.
Allergens
G
M
E
N
S
Egg hidden for guest
Allergen flags
Clear icons on every dish the kitchen flagged. The guest decides on the menu, not when the driver knocks.

Multiple drops per run
Two or three nearby drops on one run. Same fuel, same hour, twice the revenue, fewer cold bags.
Run · 123 / 3
1
Prinsengracht 4215 min
2
Keizersgracht 18811 min
3
Leidsestraat 6418 min
Driver app
Stops, addresses, phone numbers, payment status. Works offline, syncs the moment signal returns.
Live ETA
The guest sees the driver moving on the map. Fewer "where's my food?" calls, more five-star reviews.
Zone & fee control
Draw your delivery zones, set the fee per zone, the minimum basket per zone. No more 25-minute drops you lose money on.

Burger
€12.00
Soft drink
€3.50
Add fries?Suggested
+€3.00
Smart upsell
Context-aware prompts in the cart. Fries with that burger, a side of garlic naan with the curry, every basket.
SizeLarge
+€2
CheeseCheddar
+€1
SauceGarlic
+€0
Modifier flows
Sauces, sides, swaps, extras, priced live as the guest taps. No "extra chili" surprise when the bag arrives.
+
−15%
Combo prompts
Pair the drink with the meal, the dessert with the espresso. A nudge that lifts the basket without feeling pushy.
Spend
€18 / €20
Free dessert unlocked
Basket nudges
Hit €25 for free delivery, €30 for the next reward. The number nudges, the guest decides, the bag gets heavier.

Carpaccio
€16
86 · sold out
Live sold-out list
Pull a dish off service and it vanishes from the delivery menu in seconds. No refunds, no cold-bag apologies.
Menu sync
Edit once. Delivery, pickup, dine-in, kiosk, QR, every channel updates live. No relogins, no per-channel chores.
#1247
2× Burger1× Fries
#1248
1× Pizza2× Salad
#1249
3× Pasta
Workstation KDS
Delivery tickets land paperless on the right station, tagged with the route window so the kitchen paces itself.
Branded per location
Logo, colours, photography per venue. The tracking page for each shop looks like that shop, not a generic delivery app.

Why operators pick it

More than delivery. A channel you actually own.

New revenue, same kitchen
Delivery orders run alongside dine-in without extra rent, extra seats, or extra hosts.
Near-zero no-shows
Prepaid orders mean wasted ingredients drop to noise. The guest is committed before you send the ticket to the kitchen.
Higher average ticket
Visual menus, modifier prompts, and basket nudges lift delivery tickets 12-18% versus a phone order.
Loyalty, baked in
Repeat order in one tap. Rewards across delivery, pickup, kiosk, QR, and dine-in. Guests stay with you longer.
Data you own
Every order ties to a guest profile in your account, not a marketplace's. Your customers, your relationship.
0% commission on the food
Delivery runs through your own brand. The full basket stays in your account. You pay your drivers and a flat Butlaroo fee, that's it.
Marketing built in
Order links work in Google profiles, Instagram bios, email, and printed flyers. Every touchpoint becomes a sales channel.
Smooths peak chaos
Spreading delivery slots evenly flattens the 19:00 rush so the kitchen and the road serve more guests with fewer mistakes.

Works with what you already run.

Connects to the POS, payments, kitchen displays, and accounting you already use.

See all integrations

Questions, answered.

Who drives the orders?
Your own drivers. You hire them, you set the schedule, you control the experience. Pay them per hour or per delivery, whichever model works for you.
Can I add an on-demand fleet later?
Yes. Once you're live with your own drivers, you can add a fleet partner like Stuart or Wolt Drive for peak times or out-of-zone deliveries. You only pay the fleet for the rides themselves, never a percentage on the food.
How is this 0% commission?
Customers order on your own brand, on your own domain, with no third party in between. You pay Butlaroo a flat per-location subscription plus a small fee per order. There's no percentage cut on the food itself.
Do drivers need special hardware?
No. The driver app runs on any modern Android or iOS phone. Routes, addresses, and proof-of-delivery all live in the app.
How do delivery zones work?
Per-postcode or radius-based zones with their own pricing, minimum orders, and prep buffers. Different zones can have different delivery fees and different hours.
Will it work with my POS?
Live integrations with Oracle Micros, Lightspeed, Untill, Trivec, Vectron and 20+ EU systems. Delivery orders flow into the POS as if they were placed at the counter. If yours is missing, we'll add it.
Which payment methods are supported?
Apple Pay, Google Pay, every major card, iDEAL, Bancontact, and tipping. Settled overnight, reconciled in your POS reports.
Can it route to the nearest venue?
Yes. Multi-location operators get postcode routing, per-venue menus, prep times, delivery zones and hours.
Can I match my brand?
Logo, colors, fonts, photography. Each venue can run its own theme, even within the same group.
How is it priced?
Pricing depends on your setup. See current rates and a quick estimate for your restaurant on our pricing page.
See pricing